When it comes to eyewear, what people put on their face is deeply personal and the brand identity plays a key role in that decision. for waves, the wordmark needed to reflect a blend of sophistication, optimism, and harmony- qualities essential to a youthful, forward-looking eyewear brand.

At the same time, the identity had to be timeless, supporting an evolving family of products over the long term. and because waves integrates advanced camera technology, the wordmark also had to signal reliability and trust. the final identity strikes that balance of clean, confident, and versatile- positioning waves for future growth as the brand expands its offerings.